First, does video matter ?
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017 (Ref: Cisco and Statista)
Types of Video Content being created by Sales and Marketing teams
The most commonly-created types of video are Explainer #videos (72%) Presentation #videos (49%) Testimonial #videos (48%) Sales #videos (42%) and Video ads (42%). [ Source: Wyzowl, 2019. hubspot]
What about Actions or Response Rates ?
4/ Does Video result in any action? 39% of users call a vendor after watching the video #VIDEO#futureofwork [Source: https://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf…]
What about landing pages ?
What about landing pages? Including a video on your landing page can boost your conversion rate by up to 80%. [Source: Unbounce ] #VIDEO#futureofwork
How to create videos that work ?
How to make videos that work? Short-form video is one of the hottest forms of content. Be it TickTok or YourTube Shorts. Everyone loves short-form video
/What about around the world
What about around the world? Short videos are gaining in popularity globally. Not just in the USA #VIDEO #futureofwork Ref: https://thinkwithgoogle.com/feature/youtube-video-data-watching-habits
What Tools can I use
What tools can I use? Here is a shortlist. A future thread will be more comprehensive @loom : Ideal for screen capture @vidyard : Ideal for hosting the produced video @Vimeo : Video hosting @TeamSyncHQ : Include video messages in sales outreach #VIDEO#futureofwork