First, does video matter ? By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017 (Ref: Cisco and Statista) Types of Video Content being created by Sales and Marketing teams The most commonly-created types of video are Explainer #videos (72%) Presentation #videos (49%)…
How your users consume content and what it means for Sales Enablers
As a Sales enabler, you are constantly looking to get the attention of your sales, customer success, and inside sales teams. Knowing how they work and how they consume information can be key to getting your content consumed and retained. Frist, Let’s look at how sales reps spend their time. How Sales Reps spend their…